November 6, 2015
One thing is for certain, you have to accept the fact that even if you are just starting your own business you already have several competitors. This shouldn't stop you from venturing out and trying new things when it comes to your business though.
One thing you can do to stand out is to maximize the use of the social networking sites - one in particular - YouTube. YouTube can help you leverage a variety of audiences, at any given time, and get your business noticed in the market, and sometimes even globally. Having an online presence on YouTube is a great advantage for your business.
Aside from online videos being a good marketing strategy; it is the great way to get the attention of your potential clients and current customers. It's a great way to answer their questions, show them how to solve problems, show them new products or services, or just plain entertain them. Since attention spans are much shorter these days, you should focus on doing things that can catch people’s attention. Grabbing the end user’s attention quickly can be accomplished through your use of images and/or videos. The brain can process an image in 13 milliseconds – that's really fast! And videos? Videos are processed 60,000 times faster than text. Holy smokes!
YouTube videos have run rampant, there are tons posted daily and being shared on social media platforms. These posts and shares can encourage millions of people to watch. Don't think it's happening? There are over two millions videos watched each day. That's a really big number but don't let it scare you. That doesn’t mean it is impossible for a video about your business, products or services to be included as one of the “most watched videos.”
Videos and images can also be more effective than written word that explains what products and services your business has to offer. Messages and meaning come across better when they can see you – even more so when they can hear you. Remember, text has no inflection. It's hard to sense how passionate you are about something by just reading words on paper, or on a screen. So, whenever there is something worth explaining to your potential or existing customers, try sharing it with a short YouTube video.
When deciding whether YouTube is right for you or not – you should also consider that YouTube is owned by Google – the largest search engine in existence. When it comes to boosting your search engine rankings, you can never go wrong with the beast that is Google. Be sure that you have created and filled out your video properties completely, included a URL to your website, labeled your videos appropriately and included relevant search terms and tags. By doing so, you can boost where you rank with Google and can gain some (much needed) search engine optimization from it.
When it comes to embedding and sharing, YouTube has lot to offer! You can embed videos either in blogs, on social media, and on your website. This makes it easy to share your valuable and interesting content with several audiences. There are even social share buttons built right into the videos. It doesn't get much easier than that!
Making a YouTube video doesn’t even require any special equipment. Just grab your phone and get creative – PG of course! Let your passion and personality shine through.
Take advantage of YouTube - videos can be made quickly and are an affordable way to attract clients and customers.